Thanks for visiting my website. Please bookmark it so you can find me when you need information, advice and basic help in our challenging market. My name is Soni Goodman and for the past 10 years I have represented buyers and sellers of elite luxury view homes and condominiums and investment properties in the heart of SF. My largest competitive edge is that I work only by referral. Most realtors spend a lot of their time generating new business by door-knocking, direct mail, sitting on other agent's open house, all to attract new clients. My most rewarding transactions have been with high-quality people so I now work through referrals from past clients, friends, and connections in the industry. That leaves me the time to provide outstanding service and attention to my clients, before, during and long after the artwork is hung.

All I request is that while we're working together you refer me to other buyers or sellers who expect and deserve personal service at as high a level as I will provide to you. As long as you do this, I don't have to waste time prospecting and I concentrate on you and meeting all your needs.

Focus, diligence, enthusiasm and constant personal communication are hallmarks of the service I offer. Making clients feel confident and comfortable about their choices is crucial. I can find the best person to consult regarding just about anything.

I can refer you to experts in finance, mortgage brokers, real estate attorneys, title companies, insurance agents, and a variety of technical resources. Well-respected service providers, architects, contractors, inspectors, painters, glaziers, cleaners and title companies are some of the many names and phone numbers available with a quick call. By choosing tried and true resource people, you have the connections to get things done right and on time. It's all to keep me in your mind as your favorite San Francisco real estate resource. Contact me to learn more at sgoodman@hill- co.com or visit my personal website at www.bestofSFhomes.com

AFTER THIRTY YEARS HERE, Soni Goodman knows San Francisco. From cafes and libraries, schools and playgrounds, microclimates, noise and safety issues, to the essentials of how location relates to value, she gives you hard facts on buying or selling property. She takes away the mystery and explains our real estate market and the reams of paperwork you'll face. As understanding builds, so does your confidence.

BORN IN PHILADELPHIA her father's career took her through six schools and six crash courses on how to adjust and respond to all kinds of people. Those experiences created a real estate agent that understands human dynamics.

AFTER GRADUATION Soni completed a master's degree at Kent State University and began work in data services, then as a resource teacher and eventually an advertising writer. During convalescence following an auto accident, she authored several novels, screenplays, and articles. She established a successful free-lance writing career and used years of physical therapy and a team of consultants to created fitness programs in fourteen neighborhoods. Over 10,000 San Franciscans participated over the next decade; she appeared on local radio and television programs and was profiled in both Fit and People magazines. Soni sponsored fitness marathon fundraisers for the American Heart Association that broke records for event donations. She was honored for her coordination of hundreds of participants, volunteers and sponsors of participants, and with the follow-up collection of pledges from thousands of individuals.

MS. GOODMAN STAYS CONNECTED with memberships in the California and National Boards of Realtors as well as our San Francisco Association and a variety of professional, athletic and social clubs. Those resources along with continuing education classes keep her on top of our constantly changing market and the viewpoints of our many homeowners.

EVERYTHING YOU LEARNED IN KINDERGARDEN IS TRUE. Early years teaching special children gave Soni the skills to negotiate with many challenging personalities. Life experience taught her patience and steady perseverance. Steady communication matters. It leads to creative well-crafted offers and counter offers, and smoothes over divisive dialogue. Add flexibility, humor and timing and all the pieces lock in tight.

SHE IS YOUR ADVOCATE. From the initial meeting to way past the sale date, Soni stays in touch to keep you on top of changes in our market and new comparable properties. She clarifies confusing documents, helps you understand all the elements of your contract and links you up with seasoned people

If you have a diligent and committed agent with experience, connections and drive, you will find that perfect fit in a home. It's as simple as having the right person in the right place at the right time.Ms Goodman is that person.

REPEAT PERFORMANCE. During her years in real estate, Soni has created a large referral network among satisfied clients, friends and business contacts. She has a reputation for outstanding personal attention, thorough research, and a focus on detail and follow-through. Maybe by coincidence, her birthday is 7/24.

SONI SELLS REAL ESTATE ALL OVER SAN FRANCISCO, but focuses primarily on the North side: Pacific Heights, Cow Hollow, the Marina, Nob Hill, Russian Hill, Telegraph Hill, Presidio Heights, Sea Cliff, and the Lake Street corridor.

MOTIVATED BY CLIENT NEEDS for larger homes, units or buildings, she explores safe up and coming areas like Lone Mountain, Hayes Valley, Lower Pacific Heights, Cole Valley, Ashbury Height, West Portal, Forest Hill, St. Francis Wood and surrounds.

For a list or referrals, previous sales and letters of recommendation from happy friends and clients, send E-mail to sgoodman@hill-co.com or phone 415-321-4261